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Saturday 15 January 2011

Print Advertisement Progress

I've begun the task of constructing my print advertisement. Here are some screenshots through the development:
Screenshot one is cutting out the photograph taken on Thursday, the background isn't needed as I am adding my own to it. Using the magnetic lasso tool, careful use of the eraser and the marquee tools to chop away unneeded background. The eraser tool is used to reshape and refine areas that did not come out well with the lasso tool.

Setting the scene, sofa, shading and the positions of the floor and scale of the elements are all being worked out here. Using a very high feather creates the soft shadow effect.

The colours are done, and shading is added to the sofa and table to give the impression of depth and 3D. Realism wont be acheived due to the simple nature of the background. An inner shadow creates the 3d look to the back wall. For the shadow behind the sofa, a duplicate was made of the layer which was then coloured black, made transparent and skewed where the floor meets the wall.

Adding the light beam from the television, the reason for the expression on his face is added in this screen. Blending options and the way layers affect each others colours created the blue tint, and a faint lighter glow at the edges makes the beam not look simply flat.

 
The final screenshot this evening is a test with a brush to create the telly bursting forth from out of the screen. The Laptop is also added, fitting in with the T.A. I'm not too sure of the way the light effect looks - I think it is something like a horror movie rather than bursting technological goodness.

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