As outlined in my previous post, I undertook some research into the times my target audience watches most of their television. This is to enable me to plan my own channel schedule to suit their needs and to minimise the amount of programming needed when few people will be watching.
The results of the questionnaire are as follows. The most common times respondants began watching their TV were:
And for when they terminated their viewing:
From this I can deduce that the ideal times my channel should run programming is an 18:00 start, and finishing at 03:00. Prime time therefore is 22:00 - 00:00 when the majority of people will be viewing.
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