Planning

I have began to plan the themes and contents of my media products. This involved sitting down and drawing both a mind map, and a story board / sketch of my ideas for the over all themes, the poster and the ident.

Although the website is a primary task, once a theme has been developed and implemented in both the ident and the print advertisement, the web design element will be straight forward to port across.


I have made two videos of my planning session showing the progress I made, as well as finalised versions of them in a large readable image.

You can see the images below:

The basic plan is to focus on the urban night. But to do so in a way that highlights the way technology is lighting up the dark so to speak, as opposed to the gritty underworld feeling that the night can connote.

The plan for the ident is to replace cars with computer generated blocks of coloured light, they will represent pixels and will be seen performing typical traffic things before pulling up at some traffic lights at a red light. As the cars bunch up the camera will zoom up into the sky (CGI) and their colours will reveal the logo from above.

The Print Ad will continue this block of light feel, replacing buildings or other mundane urban objects with the logo illuminated.